"Mingtang" is a Chinese tea chain brand founded by Mr. Xue Jinshan in 2012 and belongs to Fujian Mingtang Tea Industry Co., Ltd. It is a comprehensive chain tea enterprise that integrates tea garden development, tea research, production and processing, tea culture dissemination, and development of Dehua ceramics in Fujian Province. The main products are Wuyi rock tea, Wuyi black tea, Fuding white tea, and ceramic tea sets. The brand's core development strategy includes two aspects: first, to practice the national "Belt and Road" initiative, assist in promoting Chinese tea diplomacy, and build Chinese-style diplomatic relations; second, to focus on the "tea" industry and explore innovative ways to promote shared prosperity in rural areas.
In the new era, China's characteristic diplomacy has shown a development prospect of openness, innovation, inclusiveness, and mutual benefit to the world. In recent years, "Mingtang" Chinese tea has frequently appeared in major international multilateral occasions such as the APEC Summit, G20 Summit, and BRICS Summit. During these events, founder Mr. Xue Jinshan has had discussions with political and business leaders from many countries on economic and trade cooperation, reaching a wide range of consensus. "Mingtang" has been favored and recognized by more than 80 political VIPs for its various Chinese good teas and "Shangjiang" ceramic tea sets, serving as a cultural envoy to convey China's characteristic diplomacy concept.